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A couple of years ago we immersed ourselves in a plan of action called “Blue Ocean Strategy”. It is a strategic approach that answers questions on how we as a company can shape ourselves in order to occupy a unique market position. The strategy gives companies the tools to break away from the competition and instead create their own market space through the creation of unique services and products.
We used this strategy as a basis for the creation of our new market position: The All Inclusive Port. We took note of our strengths and clearly communicated that we are a port that can offer comprehensive solutions, a larger commitment to the customer and a better level of service. For example, our opening hours are unique in the industry because we offer roundthe- clock service on the quays for our customers who require it. It is also reflected in our pricing, where we work towards ships having short laytimes. The soft data makes even more interesting reading.
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We carried out a new customer satisfaction survey in 2015. You, our customers, answered that you see us as being professional, flexible and responsible. You say that we give you a warm reception and everything is well-ordered, and that we take initiatives and are fast. This is music to our ears, and proof that the shift from “A great place to get loaded” to “Europe’s best stevedoring services” works.
In our working method, we strive for total efficiency, so that we constantly learn and improve with the customer’s needs in mind. Our ambition is to offer you a further product where we can assist with the administration and delivery of your goods to and from the Port of Oxelösund.
We are swimming together through the clear waters that we all care for together thanks to our good environmental approach. 2015 was a good year.
Erik Zetterlund, SEO
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