BLUE OCEAN STRATEGY
– SWIMMING IN CLEAR WATER
sive solutions, a larger commitment to the
customer and a better level of service. For
example, our opening hours are unique
in the industry because we offer round-
the-clock service on the quays for our cus-
tomers who require it. It is also reflected in
our pricing, where we work towards ships
having short laytimes. The soft data makes
even more interesting reading.
We carried out a new customer satisfac-
tion survey in 2015. You, our customers,
answered that you see us as being
professional, flexible and responsible. You
say that we give you a warm reception and
everything is well-ordered, and that we
take initiatives and are fast. This is music
to our ears, and proof that the shift from
“A great place to get loaded” to “Europe’s
best stevedoring services” works.
In our working method, we strive for total
efficiency, so that we constantly learn and
improve with the customer’s needs in
mind. Our ambition is to offer you a fur-
ther product where we can assist with the
administration and delivery of your goods
to and from the Port of Oxelösund.
We are swimming together through the
clear waters that we all care for together
thanks to our good environmental
approach. 2015 was a good year.
Erik Zetterlund, CEO
A NEWSLETTER FROM THE PORT OF OXELÖSUND
MARCH 2016
16,5m
A couple of years ago we immersed
ourselves in a plan of action called “Blue
Ocean Strategy”. It is a strategic approach
that answers questions on how we as a
company can shape ourselves in order
to occupy a unique market position. The
strategy gives companies the tools to
break away from the competition and
instead create their own market space
through the creation of unique services
and products.
We used this strategy as a basis for the
creation of our new market position: The
All Inclusive Port. We took note of our
strengths and clearly communicated that
we are a port that can offer comprehen-
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Photo: Bobo Lindblad